dont these government buerocrats have any real work to do. maybe some bank robbers they could chase down intead of shaking down people that sell cereal to kids!!!!
Suit to aim at Kellogg, Nickelodeon
Libby Quaid Associated Press Jan. 19, 2006 12:00 AM
WASHINGTON - Advocacy groups and parents are suing the Nickelodeon TV network and cerealmaker Kellogg Co. in an effort to stop junk-food marketing to kids.
The plaintiffs are citing a recent report documenting the influence of marketing on what children eat. Ads aimed at kids are mostly for high-calorie, low-nutrition food and drinks, according to the government-chartered Institute of Medicine.
The plaintiffs intend to sue Kellogg and Nickelodeon parent Viacom Inc. in state court in Massachusetts and served the required 30 days' notice on Wednesday.
Nickelodeon spokesman Dan Martinsen said the kids cable network has been a leader in helping kids and their families be more active and healthier and has pushed advertisers for more balance in their offerings.
Kellogg spokeswoman Jill Saletta said the company is proud of its contributions to healthful diets and will keep educating people about good nutrition and exercise.